Sales and Marketing: A Match Made in Heaven or a Recipe for Disaster?

Let's be honest—sales and marketing alignment is often the exception, not the rule.

While both teams aim for revenue growth, they frequently find themselves at odds.

Consider these facts:
*90% of sales and marketing professionals point to a number of disconnects across strategy, process, content, and culture (Source: LinkedIn B2B Institute).
*60% of companies believe misalignment between sales and marketing hurts financial performance (Source: HubSpot).
*Companies with aligned sales and marketing teams see 24% faster revenue growth and 27% faster profit growth (Source: SuperOffice).
*Aligned organizations experience a 36% higher customer retention rate (Source: Invoca).
*Businesses with strong alignment are 67% more effective at closing deals (Source: HubSpot).

Why does this misalignment happen? Different goals, lack of communication, and the ongoing debate over lead quality versus quantity create problems.

When alignment happens, good things follow.
- Better lead quality
- More closed deals
- Stronger customer relationships
- A more efficient sales cycle

What's your experience? How do you make sure alignment is strong?

Let me know your thoughts?